Now & Next

Now & Next is the home of Trajectory’s detailed analysis of the present and the future.

In Now we use our UK sentiment barometer to track trends in consumer sentiment, spending, outlook and behaviour. We’re in the field every month asking a nationally representative sample of 1,500 UK consumers what they’re spending, who they trust and how they feel.

The data produces our famous Optimism Index report, which is trusted by FTSE250 companies, public sector agencies, high street brands and major charities to provide unbeatable insight into the mood of the nation.

Next is a continually updated horizon scan providing the building blocks that any organisation can use to become futures-led. It contains the Trajectory macrotrends, trends briefings, trends-in-action articles and deep dive reports.

You can find out more information about accessing Now & Next here.